Social Media Webinar - 11-17-09 - Nhat Pham
Webinar Recording Here
We know you need to drive more attendance to your Meetings & Events. Ever thought of using Social Media to achieve this goal?  Then this workshop is a must. Nhat Pham of SuccessWerks will show you cost effective strategies to increase visibility and get people to engage weeks and months before your event. Tools like Twitter, Facebook, LinkedIn and YouTube allow you to promote, engage and spread the word. The best part is they are FREE!
• Create Buzz Months in Advance  • Get Attendees to Promote for You  • Keep Attendees Engaged Afterwards
What you will Learn  • Review Success Stories & Case Studies  • 3 Mistakes to Avoid When You Use These Tools • Ways to Get Attendees to Promote for You  • Keep Attendees Engaged Until the Next Event  • Key Strategies & Take-Aways • And Much More

Rightsizing & Maximizing Your Membership Marketing - 11/09/09 - Scott Oser & Kevin Whorton
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This session mixed presentations, case studies, and interactive discussions covering trends, best practices, and benchmarks in membership marketing. Two former executives with 35 years in some of the top associations in the U.S. presented the keys to success in member relationship management, optimal strategies for lead conversion and acquisition, and membership retention. Scott has over 14 years of marketing experience in the association and publishing industries. He has worked for market leaders like National Geographic Society and AARP. Throughout his career Scott has excelled in multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. Kevin has 22 years in nonprofit consulting and management and has worked with more than 100 organizations providing services in strategy and management consulting, membership/donor acquisition/retention, database marketing, strategy, and analytics. Attendees learn: Best practices in integrating campaigns and media in a manner that maximizes member satisfaction, retention, and overall performance within your budget, How to self-evaluate your program to identify where it doesn’t perform optimally, and to avoid the ten biggest mistakes in membership marketing programs today, How to think through your challenges and find the best strategies for coping in today’s economic challenges, and How to develop and implement a consistent communications and outreach plan.

2009 Fall Marketplace

Hard Times, New Opportunities: How America’s Leading Associations are using the Recession to Advance their Organizations Today and Prepare for Tomorrow - 09/11/09 - John Martin 
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America’s shifting economy and changing workforce are forcing rapid and unprecedented change in the association market. Today’s most successful associations are managing change to their advantage by incorporating ten fundamental imperatives into their business practice. In this highly engaging, interactive workshop, John W. Martin, CEO of the Boomer Project, shared ten imperatives of a modern day association – strategies being used by state, regional and national associations to help drive their businesses even in these tough times. Case study examples were shared, as well as the research behind these winning strategies. John W. Martin, CEO is the President and CEO of SIR Research and the CEO of the Boomer Project. He provides the overall strategic guidance for both organizations.

The Decision to Volunteer: Why People Give Their Time  How You Can Engage Them - 06/05/09 - Reggie Henry
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How  do you find good volunteers? How do you keep them? Volunteers perform essential association and community activities, providing expertise and leadership in governance, fundraising, and training. Reggie Henry will present findings from ASAE & The Center’s research, The Decision to Volunteer, the first national study of association volunteering and the largest study of volunteer behavior in the United States. Find out what motivates your members to get involved and what keeps them coming back. 

2009 Annual Conference
Social Media & Brand Management
Ms. Karen Post
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As associations we all work hard on building a brand. Social media can be our best friend and worst enemy all in the same day.  This session led by Karen Post, international branding authority and founder of Oddpodz.com, a social media site for creative professionals, will spotlight the latest in social media along with the best ways to navigate through the uncontrollable power and time sucking frustrations of this new media.

How Associations Can Provide World Class Service
Mr. Michael Guld
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What is “world-class service?” It is the talk of many in service industries but the reality of few. World-class service will greatly exceed service expectations on a consistent basis. When a client is provided with world-class service, it often becomes a legendary experience that is retold to others in a form of free publicity that cannot be bought. Michael Guld will break down the attributes of world-class service and show by example how in most situations, it’s the customer’s buying experience that will determine your reputation more than the products or services you sell.
 
50 Cool and Free Ways to Grow, Market and Brand Your Association
Karen Post
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Everyone loves free. It makes us feel good, and when it’s valuable and helps grow our associations and businesses, wow, that’s awesome. Karen Post, international branding authority, has been on a mission to collect the best and most valuable free tools and services. This session uncovers some of the best kept secrets and free finds for businesses from education programs to online brand monitoring tools.

How to Build Your Convention Attendance
Michael Guld
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While “build it and they will come” worked well in the movie Field of Dreams, this mantra is no longer the case when it comes to association conferences and conventions. Between budget cutbacks, time poverty and less people doing more in every arena, convention attendance around the country is suffering as associations scramble to reach a critical mass. As President Elect of the Virginia Association of Broadcasters in charge of the 2008 Summer Convention, Michael Guld’s ideas and direction helped the association to go from their lowest attendance in 2007 to the highest in VAB history in 2008. He will share his business plan and give you a roadmap to success.

Managing Employee Performance in Small Organizations - 04/03/09 - Sarah Harvey
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The workforce has changed over the past several years, including rapid changes in technology and managing a variety of generations in the workforce.  How has your role as a manager changed in order to keep up with those changes?  This interactive and hands-on seminar will teach you how to set expectations, communicate those expectations, monitor employee performance and give feedback for both motivation and corrective action. You will leave with a better understanding of how to conduct formal performance reviews and manage performance in the new workplace. 

Beyond Attrition: Contract Clauses You and Your Clients Should Understand - 02/06/09 - James M. Goldberg, Esquire
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In this 2 hour seminar, James M. Goldberg, an attorney who specializes in hospitality industry law, will help hone your negotiating skills, provide insight into the true meaning of actual contract provisions offered by hotels, and offer practical advice on how to make hotel contracts more “planner-friendly.”